Nicolas Mogollon B

Spanish (Colombia)

Portfolio

About

Nicolas MB

Spanish (Colombia)

ProSurge JA

Web based online education platform

Web based online education platform

Web based online education platform

Infinited is a web-based learning platform committed to bridging skills gaps in the workforce by providing an array of pertinent and diverse courses.

Infinited is a web-based learning platform committed to bridging skills gaps in the workforce by providing an array of pertinent and diverse courses.

Background

I was entrusted as a coodinator to lead and produce content for web and social media

Role

UI/UX Coordinator Designer | Brand Development, Art Direction, Digital Design

Duration

2021-2022

Team

Andres Baron (Marketing Coordinator)

Jota Ochoa (Social Media Specialist)

Andrea Munevar (Copywriter)

Objective

Position infinited as learning platform that closes the breach between enterprises and labor market

Position infinited as learning platform that closes the breach between enterprises and labor market

Research

Our reality (based on 2020-2021 data) is that 22 young people out of every 100, aged between 14 and 28, economically active, are unemployed. Online shows content regarding academic skills, but who is supplying the lack of skills that the market is demanding?

Visuals and mood

Infinited had a branding that by request restricted substantial modifications, like color and logo

We used gradients and blending modes that allow us to get more vibrant colors, as well as prioritize the logo without the slogan. This direction allowed us to stablished a bolder visual identity and sharper contrast.

Previous concept

Previous concept

After changes

After changes

MARKETING STRATEGY

SCRUM

Through multichannel sales and follow up we aim to increase conversion and repurchase rates. Includes social media, email marketing, B2C landing pages, and call center agents.

GOALS

  • Improve user engagement with personalized content.

  • Achieve a 25% conversion rate from leads to enrolled students.

Social media post

Instagram/Facebook

Facebook Ads

Paid + Organic Ads

Opt-in

Capture lead

Promise + Fill form

Thank you

Email

Link to the free webinar

Webinar

Free Class + Offer

Sales funnel

Checkout

Social Media

Sales funnel landing page

Email Marketing

Through sending an email to the databases collected of students and potential new user we send a brief that aims to capture leads

PLATFORM DEVELOPMENT

LEAN STARTUP

Validate hypothesis through iteration. Make mistakes quick and low cost

GOALS

  • Create a Minimum viable platform in the short term that includes an integration of LMS (student management) and Marketplace CRM (customer management and automation). (4 Months)

Copyright © 2023 Nicolas Mogollon Barbosa

Copyright © 2023 Nicolas Mogollon Barbosa