infinited
Background
I was entrusted as a coodinator to lead and produce content for web and social media
Role
UI/UX Coordinator Designer | Brand Development, Art Direction, Digital Design
Duration
2021-2022
Team
Andres Baron (Marketing Coordinator)
Jota Ochoa (Social Media Specialist)
Andrea Munevar (Copywriter)
Objective
Research
Our reality (based on 2020-2021 data) is that 22 young people out of every 100, aged between 14 and 28, economically active, are unemployed. Online shows content regarding academic skills, but who is supplying the lack of skills that the market is demanding?
Visuals and mood
Infinited had a branding that by request restricted substantial modifications, like color and logo
We used gradients and blending modes that allow us to get more vibrant colors, as well as prioritize the logo without the slogan. This direction allowed us to stablished a bolder visual identity and sharper contrast.
MARKETING STRATEGY
SCRUM
Through multichannel sales and follow up we aim to increase conversion and repurchase rates. Includes social media, email marketing, B2C landing pages, and call center agents.
GOALS
Improve user engagement with personalized content.
Achieve a 25% conversion rate from leads to enrolled students.
Social media post
Paid + Organic Ads
Opt-in
Capture lead
Promise + Fill form
Thank you
Link to the free webinar
Webinar
Free Class + Offer
Sales funnel
Checkout
Social Media
Sales funnel landing page
Email Marketing
Through sending an email to the databases collected of students and potential new user we send a brief that aims to capture leads
PLATFORM DEVELOPMENT
LEAN STARTUP
Validate hypothesis through iteration. Make mistakes quick and low cost
GOALS
Create a Minimum viable platform in the short term that includes an integration of LMS (student management) and Marketplace CRM (customer management and automation). (4 Months)