Nicolas Mogollon B

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Nicolas MB

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Vende Digital

Branding | Identity | Logo Design

Vende Digital is the expansion of opportunities, where products become global because more people have access to them in different parts of the world. Some have called it the largest commercial showcase in the world, and we want more Colombians to be a part of it.

The redesigned identity maintains the essence of the brand while incorporating subtle modifications to create a sense of progression. By streamlining its visual communication, our objective was to strengthen recognition and facilitate easy identification among our target.

The redesigned identity maintains the essence of the brand while incorporating subtle modifications to create a sense of progression. By streamlining its visual communication, our objective was to strengthen recognition and facilitate easy identification among our target.

A subtle evolution

Vende Digital is a program that was ongoing for more than two years, being the second phase of a three step program to culturize merchants in ecommerce and to take advantage of technolofgy to implement succesful business, increase sales and grow their business, therefore, the logo needs subtle changes,

Previous logo

Simplified modifications to the logo

Change for simplicity

By removing elements of the shopping cart the weight of the logo gets balanced in relation to the text and improves its readability.

Social Media Post

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